The level of professionalism and the large sizes of companies in the avocado business make it difficult for new players to compete in it. But the growing demand still offers opportunities for companies that are able to match quality in the right supply windows.
Which countries are you competing with?
The European summer’s supply of avocados is dominated by Peru, South Africa and Kenya. In the winter months, avocados come to Europe mostly from Chile, Mexico and Israel, while Spain also supplies another 61 thousand tonnes to other European countries. Colombia and Morocco are fast upcoming suppliers.
According to the OECD‑FAO Agricultural Outlook 2021‑2030 about 74% of avocado production is expected to remain in Latin America and the Caribbean, given the favourable growing conditions in this region.